History

Hour Shape started from one woman’s need to find a stylish shirt that fit her big-busted shape. Sonja Das, founder of Hour Shape, grew tired of the fashion industry designing only for small-busted women without curves. While shopping she had two choices-- too tight and revealing around her bust, or too big and bulky around her waist. Essentially, she could either dress like a slut or a slob!

Sonja took on a mission to help other women, like herself, feel stylish and confident about their large-chested shape. In 2006, she began researching how to create a line of flattering, modest shirts to meet the needs of all big-busted, smaller waisted women.

Today, Hour Shape offers a simple line of everyday shirts in sizes 6 to 16. They're uniquely tailored and sized specifically for big-busted, smaller-waisted women. This proportional shape is commonly referred to as the hourglass figure. Thus, the clothing line took on the name Hour Shape.

In the future, Hour Shape customers can look forward to something new and exciting every season. Hour Shape will continue to create well-fitting, flattering designs, and our fabric selection and design details will only grow to exceed your expectations.